Afferent Signal
Store Network

The registry behind every Retail Sell-In Sprint.

Validate new product concepts with verified local demand before hitting store shelves. The Afferent Spatial Store Registry is how that demand lands on real doors: which banner, which address, which trade area.

Notice: Direct raw CSV and Excel list purchases have been retired. The Afferent Spatial Store Registry (193,816 active retail doors across 210 banners) is now proprietary infrastructure powering our Retail Sell-In Sprints and dynamic verification labs.
193,816
Active retail doors
210
Retail banners
50 + DC
States, plus DC and territories

Counts from the Afferent Spatial Store Registry, as of 2026-10-24.

Coverage

Three tiers of retail.

Tier 1

National mass, club and top grocery

Walmart, Target, Costco, Sam's Club, BJ's Wholesale Club, Kroger and its divisions (Fred Meyer, Ralphs, Harris Teeter), Albertsons and Safeway, Ahold Delhaize banners (Stop & Shop, Food Lion, Hannaford, GIANT), Publix, H-E-B, Meijer

What the registry carries: Coordinates, geocoded street addresses, store numbers and banner identity for every door, plus Census trade-area demographics.
Tier 2

Specialty, natural and regional

Whole Foods Market, Trader Joe's, Sprouts Farmers Market, Wegmans, WinCo Foods, Hy-Vee, Stater Bros. Markets, Market Basket

What the registry carries: Trade-area demographic overlays (income, population, affluence index, ethnicity mix) for every door.
Tier 3

Convenience, drug, value and military

CVS Pharmacy, Walgreens, Dollar General, Family Dollar, Dollar Tree, 7-Eleven, Circle K, Wawa, Sheetz, military commissaries

What the registry carries: The densest part of the registry: thousands of doors per banner, tracked for openings, closures and relocations.
How it stays current

Refreshed on a schedule, not on request.

Weekly
Automated store-locator crawlers reconcile new door openings, re-brandings, closures and relocations. New and moved doors are geocoded, and SNAP authorization is cross-checked, in the same weekly pass.
Quarterly
Trade-area demographics are restated, and EV charging proximity and local crime indices are refreshed.
Semi-annual and annual
WIC authorization is re-verified twice a year where states publish it. Traffic counts, food-desert and opportunity-zone designations, and recreation access follow their sources' annual releases.
Flagship offer

Retail Sell-In Sprint

$7,500

Take a new product to a category review with proof of where demand lives, not a guess.

  • 21-day timeline from kickoff to delivery
  • A turn-key 5-slide Merchant Pitch Deck built for category line reviews
  • Door-by-door whitespace analysis against the store registry
  • A day-one launch waitlist from verified shopper demand

The registry is internal infrastructure. It is queried by our own tools, so a sprint maps every verified shopper request to a real store without exposing the underlying list.