Validate new product concepts with verified local demand before hitting store shelves.
Shoppers declare the product they want and the store they use. Afferent matches every request to a real door and turns it into a Merchant Pitch Deck a retail buyer can act on: done for you in 21 days, or build the form yourself in 30 seconds.
Coverage from the Afferent Store Network, as of October 24, 2026. The registry is internal infrastructure and is not sold as a list.
One engine, two ways to run it.
Both start from the same mechanic: shoppers declare the product they want and the store they use. Do it yourself with Afferent Forms, or have us run it and deliver the pitch.
Your audience requests your products at the stores they use. We match every request to a real door and deliver one Sprint Readout: a five-slide Merchant Pitch Deck, a door-by-door whitespace view, a buyer brief and a day-one waitlist.
Paste your website and get a branded store request form, tracked links, a demand dashboard and campaign reports. Free to build; we send a quote for your stores.
| One engine, two ways to run it | Retail Sell-In Sprint (done for you) | Afferent Forms (do it yourself) |
|---|---|---|
| Who builds and launches it | We launch the Product Lab to your community | You, from your website, in about 30 seconds |
| A branded request form, each request matched to a real store | Included | Included |
| Where you read the results | One Sprint Readout, delivered at day 21 | Your own live dashboard and campaign reports |
| One-page buyer brief | Included | Included |
| Sprint Readout: summary, deck and reference pages in one document | Included | Not included |
| Five-slide Merchant Pitch Deck | Included | Not included |
| Door-by-door whitespace analysis | Included | Not included |
| Packaged day-one waitlist for launch | Included | Not included |
| Time and price | 21 days; $7,500, fixed | At your pace; from $625 a month, 3-month minimum |
Start with Forms and book a Sprint when a line review is close. Both use the same request form.
Launch. Map. Deliver.
Concept tests tell you how many shoppers like an idea. A retail buyer also asks which stores to start with. A Sprint answers both.
A branded Product Lab
A white-label request page goes to your own community: your email list, social posts and bio links. Shoppers pick your product and a store they use, in under a minute.
Every request matched to a real door
Each request is verified and matched to a store in the Afferent Store Network, so demand reads door by door instead of as a national average.
One Readout a buyer can act on
A single Sprint Readout: a summary, a five-slide Merchant Pitch Deck, and the reference pages behind it, including a door-by-door whitespace view and a day-one waitlist of shoppers who opted in to hear from you.
One Sprint Readout, with a five-slide Merchant Pitch Deck at its center.
The Readout puts the summary, the deck and the reference pages (whitespace by door, a one-page buyer brief, a day-21 snapshot, the waitlist and how every number is calculated) in one document that prints as a single PDF.
- Slide 1The opportunity
- Slide 2Demand by product
- Slide 3Whitespace by door
- Slide 4In their own words
- Slide 5Launch plan
The Readout shows declared shopper interest. It does not measure purchases and does not guarantee a listing or sales. Open a sample Readout (fictional brand, illustrative numbers).
Check the work before you book.
How a Sprint works, what you receive, and what it is not.
Download PDFThe whole deliverable in one document: summary, five-slide Merchant Pitch Deck and reference pages, for a fictional brand with illustrative numbers.
Open the sampleThe registry behind every Sprint, and how we label our estimates.
See ResourcesBuilt for the teams that decide what goes on the shelf.
- Build a case for line reviews. Walk in with door-by-door shopper requests showing where demand exists in specific zip codes.
- Support distribution conversations. Show uncaptured shopper demand when a listing is under review.
- De-risk expansion. Combine a door-by-door whitespace view with localized shopper demand before cutting purchase orders.
- Size category leakage. See a modeled estimate of the dollars leaving your doors for competitor banners when a SKU is missing.
- Optimize planogram whitespace. Replace guesswork with empirical consumer intent clusters.
- Zero inventory overhead. Fully digital, with zero POS or in-store IT integration required to deploy.
- Arm your field reps. Bring a store-level Merchant Pitch Deck for each brand to regional retail accounts.
- Repeatable per client. A Retail Sell-In Sprint is a fixed-scope, fixed-price deliverable a broker can run for each brand it represents.
Take your next product to the line review with local proof.
Book a Retail Sell-In Sprint, or build your own form and run it yourself.
Afferent Signal is a 207 Analytix company. Operated by 207 Analytix LLC.