From a shopper's request to a pitch a buyer can act on.
Shoppers declare the product they want and the store they use. Afferent matches every request to a real door and turns it into a Merchant Pitch Deck: done for you in 21 days with a Retail Sell-In Sprint, or build it yourself with Afferent Forms.
Sense. Process. Act.
Shoppers declare demand
A white-label request form lives in a brand's own channels. A shopper names the product they want and the store they use, in under a minute, with no app and no account. This is Afferent Signal, delivered through a Sprint or through Afferent Forms.
Every request matched to a real door
Each request is verified and matched to a specific store in the Afferent Store Network, with trade-area context from Census, SNAP/WIC and EV-charging data. The Store Network is internal infrastructure behind every Sprint. It is not sold as a list.
One Readout a buyer can act on
A single Sprint Readout: a summary, a five-slide Merchant Pitch Deck, and the reference pages behind it, including a door-by-door whitespace view and a day-one waitlist of shoppers who opted in, delivered in 21 days.
Organic capture, white-labeled for any brand.
Afferent Signal's own organic capture app is live today with no paid traffic. The same engine is fully rebranded for a brand launching specific products through its own channels and followers.
Can't find a product you're looking for? Let us know and we'll work to get it on the shelf. This takes less than 60 seconds.
feedback.afferentsignal.co
Tell us which Verdant Brews products you'd love to see locally. This takes less than 60 seconds.
Illustrative example, not a live client.
Build yours from your website →A shopper describes the product they couldn't find by voice or by typing. No app download, no account required to start.
Auto-detect or enter the store address directly, so every request is tied to a real, specific location, not a vague zip code.
Product, store, and issue type (out of stock vs. never carried). The flow is built to be fast enough that shoppers actually finish it.
When enough shoppers request the same product at the same store, it surfaces as a campaign: a visible, aggregated signal, not one lone complaint.
Logo, colors, product imagery and copy are the brand's own. Shoppers see the brand, not Afferent.
Promoted through the brand's own email, social posts and bio links, not ours.
What happens to a request after it's captured
A submission is owned by Afferent Signal and shared with brands and distributors to advocate for stocking the product. That's the explicit consent every shopper agrees to before submitting. From there it is matched to a real store in the Afferent Store Network.
The Store Network grounds every request in a real store.
193,816 active doors across 210 banners, in 53 jurisdictions (the 50 states, DC, Guam and the U.S. Virgin Islands) as of October 24, 2026, refreshed on a published schedule. It is internal infrastructure behind every Sprint and is not sold as a list or a data product.
See the coverage and refresh scheduleA Sprint Readout, built for the buyer.
One document: a summary, a five-slide Merchant Pitch Deck (the opportunity, demand by product, whitespace by door, shoppers in their own words, and a launch plan), and the reference pages behind it, including a one-page buyer brief and a day-one waitlist. It shows declared shopper interest. It does not measure purchases and does not guarantee a listing or sales.
Three teams, one method.
Take a new product to a line review with door-by-door shopper demand behind it, under your own brand.
See store-level shopper demand, door by door, from the brands that pitch you. You buy and operate nothing.
Bring a store-level Merchant Pitch Deck for each brand you represent. Commercial terms for partners are not yet defined.
The Retail Nervous System.
Our shorthand for the three steps above: capture shopper demand, ground it in real stores, and put it in front of the buyer.
Schematic. “Efferent execution,” the step that would act on demand directly, such as notifying shoppers when a product reaches their store, is in development and is not available today.
Ready to see it on your product?
Most engagements start with a Retail Sell-In Sprint or a white-labeled form under your own brand. For custom scope, reach out directly.