Built to give retail data a fifth sense.
The market operates like a body. It needs a nervous system.
Retail data has spent decades getting better at recording what already happened, while the thing that actually determines a brand's next move, demand that went unmet, has stayed invisible.
Afferent Signal and Afferent Synapse exist to make that visible: capturing verified, forward-looking consumer intent, and delivering it as store-level intelligence a brand can actually act on, without the paywalls legacy geospatial providers put in the way.
We are not a traditional analytics agency. We are a signal processing platform.
What we build on
Every signal traces back to a real shopper at a real store, not a sample extrapolated across a panel.
No enterprise sales cycle, no six-figure minimum. Buy exactly the coverage you need, priced by banner or by state.
Every other retail data stream tells you what happened. We're built to surface what's about to.
Afferent Signal and Afferent Synapse aren't separate tools bolted together. They're one system, designed to grow as one.
Frequently asked
What is Afferent Signal?+
Sensory infrastructure for the modern CPG ecosystem. We capture verified, forward-looking consumer demand (the thing POS, consumer panels, supply chain feeds, and frequent shopper programs are all structurally unable to see) and deliver it as store-level intelligence brands can act on.
How is Afferent Synapse priced?+
Self-serve, by banner or by state. Buy full national coverage for a retail banner, or narrow it down to only the states you need. No enterprise contract required to get started.
What happens to a shopper's submission?+
A submission is owned by Afferent Signal and shared with brands and distributors to advocate for stocking the product. That's the explicit consent every shopper agrees to before submitting through the capture app.
Is this a replacement for POS or panel data?+
No, it's the piece those streams don't cover. POS, panels, supply chain logs, and loyalty programs all record what already happened. Afferent Signal is built to capture what didn't: demand that went unmet.