The Cortex.
Afferent Signal and Afferent Synapse are not two disconnected products. Both are expressions of the same proprietary methodology: turning raw signal into retail intelligence, and eventually, into action. We call that methodology the Cortex.
Afferent, the Cortex, Efferent
Three stages, one system. Afferent carries signal in, the Cortex processes and interprets it, and Efferent will eventually carry a response back out.
Zero-party shopper demand capture, store and location data, and public datasets. The raw signal, before anything is interpreted.
The layer where raw signal gets turned into something usable. This is our proprietary methodology, not a single product: it's how Afferent Signal and Afferent Synapse both operate underneath.
Closing the loop from intelligence to execution. In development, not yet available.
What lives inside the Cortex today
Afferent Synapse is the live expression of the Cortex methodology applied to retail data. This is what it does right now, not a roadmap.
Afferent Signal, white-labeled for any supplier's own brand, live today.
Afferent Synapse: self-serve retail store location and demographic data, live today.
Scope Synapse coverage to exactly what you need, not an all-or-nothing catalog.
A one-time data snapshot, or a live subscription with API access included.
Products built on the Cortex
Signal and Synapse each keep their own app and their own users, but both run on the same underlying methodology.
White-labeled, zero-party shopper demand capture, branded for any supplier's own brand. Live today.
Self-serve retail store location and demographic intelligence. Buy by banner, category, or state; one-time snapshot or live subscription, with API access included on subscription. Live today.
Efferent Execution
The third product built on the Cortex, closing the loop from intelligence to execution, is in development. Reserved here, not detailed yet, and never claimed as live.
Three teams, one methodology.
White-label Afferent Signal under your own brand to capture real, first-party shopper demand.
Use Afferent Synapse to understand store-level demographics and coverage, self-serve.
Combine both products to make the case for where and what to sell next.
How we work with clients
Most engagements start self-serve. Browse the Synapse catalog directly, or launch a white-labeled Signal capture form under your own brand. For custom scope, packaging multiple products together, or anything entity-level, reach out directly.
The Cortex is 207 Analytix LLC's proprietary methodology. Questions: contact@afferentsignal.com.