Take a new product to the line review with verified local demand behind it.
Concept tests tell you how many shoppers like an idea. A retail buyer also asks where those shoppers shop and which stores to start with. A Sprint answers both: shoppers declare the product they want and the store they use, and we map every request to a real door, so your pitch starts from local demand instead of a national average.
The sample uses a fictional brand and illustrative numbers. No client is depicted.
Launch. Map. Deliver.
A branded Product Lab
A white-label request page goes to your own community: your email list, social posts and bio links. Shoppers pick your product and a store they use in under a minute, with no app and no account.
Every request matched to a real door
Each request is verified and matched to a store in the Afferent Store Network: 193,816 active doors across 210 banners (as of October 24, 2026). Demand reads door by door, not as a national average.
One Readout a buyer can act on
You receive a single Sprint Readout: a summary, a five-slide Merchant Pitch Deck, and the reference pages behind it, including a door-by-door whitespace view and a day-one waitlist of shoppers who opted in to hear from you.
One Sprint Readout, built for the buyer.
Everything a Sprint produces arrives as one document, read from one set of requests, so the deck, the door list and the brief always agree. It prints as a single PDF you can send to the buyer.
The headline numbers, the doors to start with, and what is inside.
The deck you present at the category review.
Whitespace by door, a one-page buyer brief, a day-21 snapshot, the day-one waitlist, and how every number is calculated.
The five slides of the Merchant Pitch Deck
Requests, doors, and the metros where demand is concentrated.
Which flavors and UPCs shoppers asked for, ranked.
The stores where shoppers asked and you are not yet on shelf.
Shoppers' reasons for wanting your product.
A first-wave plan, with your day-one waitlist.
The Readout shows declared shopper interest. It does not measure purchases, and it does not guarantee a listing or sales. The sample uses a fictional brand and illustrative numbers. Open the sample Readout.
Pick the Sprint that fits your review.
The flagship. A Product Lab, requests matched to real stores, and one Sprint Readout: a summary, a door-by-door whitespace analysis, a five-slide Merchant Pitch Deck, a one-page buyer brief and a day-one waitlist, ahead of a line review or a first purchase order.
Variant and claim ranking, with dietary friction analysis, before you commit to a production run. A lower-commitment way to start.
Four dedicated quarterly Sprints, timed to your retailers' review calendars, so you are ready for every cycle instead of starting from scratch.
Afferent Forms is the do-it-yourself version: build a white-label request form from your own website in about 30 seconds. Plans start at $625 a month; we send a quote for your stores, and nothing is charged until you agree.
What happens in the 21 days.
- Before kickoff
- We agree the product list, the target retailer, the review date, and what counts as success. You share logo, colors, retail prices and a point person.
- Launch
- We build your Product Lab. You send it to your own audience on your own channels.
- Mid-point
- We check request volume and geographic spread against the plan, and adjust channels or regions. The success bar does not change.
- Day 21
- We deliver the Sprint Readout and a revenue-at-risk view with every assumption stated, in time for the buyer meeting.
Who a Sprint is, and is not, for.
- You need store-level evidence before or alongside a first placement or an expansion.
- A line review, buyer pitch or expansion is 30 to 90 days away.
- You have an audience you can invite: customers, followers or an email list.
- Your target banners are among the 210 in the Store Network.
- You already have velocity data for the banners you are pitching.
- Your target banners are outside the 210 tracked.
- You have no audience to invite yet. Build reach first, then capture demand.
- You need a committed sales forecast. A Sprint shows declared demand, not a purchase guarantee.
A Sprint adds to concept research and syndicated sales data. It does not replace them. Afferent does not sell store data, lists or syndicated reports; the Store Network is internal infrastructure behind every Sprint.
Revenue at risk is a modeled estimate.
To help a buyer see the size of the opportunity, every Sprint includes a revenue-at-risk view: verified requests multiplied by a silent-shopper multiplier and an average category basket. Illustrative example: 210 verified requests, a 10x multiplier and $33.33 of annual spend give about $70,000, within a range of roughly $26,000 to $142,000 across 5x to 15x and $25 to $45 of spend.
The 210 requests are a modeled example, not client data. The multiplier is an Afferent assumption, not a measured rate. It is a planning input, not a forecast or a guarantee.
Walk into the review with local demand, door by door.
Tell us your product, your retailer and your review date. We will scope a Sprint around them.